78. Brand Guidelines
78.1. These brand guidelines provide employees with clear direction on how to represent Architecture North Ltd in a consistent and professional way.
78.1.1. Every employee plays a role in protecting and strengthening our brand identity when communicating with clients, partners, and the public.
78.2. These guidelines apply to:
78.2.1. All written communication (emails, letters, proposals).
78.2.2. Presentations, reports, and client documentation.
78.2.3. Social media posts and online activity representing the company.
78.2.4. Use of the company logo, colours, fonts, and templates.
78.3. Always use approved company templates and ensure branding is applied correctly.
78.4. Logo Usage
78.4.1. Only use the official company logo provided by management.
78.4.2. Do not stretch, alter, recolour, or add effects to the logo.
78.4.3. Use the logo only on approved company materials, never for personal use.
78.5. Do not use unapproved colours or fonts on client-facing documents.
78.6. Templates & Formats
78.6.1. Always use company-approved templates for proposals, letters, reports, and presentations.
78.6.2. Keep layouts clean, simple, and aligned to brand standards.
78.6.2. Do not create your own versions of branded materials without approval.
78.7. Photography & Visuals
78.7.1. Use approved images that reflect the company’s professionalism, creativity, and values.
78.7.2. Do not use low-quality, unlicensed, or irrelevant images.
78.7.3. For project photos, ensure client confidentiality and permissions are respected before publishing.
78.8. Social Media & Online Presence
78.8.1. Only designated employees may post on official company social media accounts.
78.8.2. Personal accounts must not misrepresent the company or use the logo without permission.
78.8.3. Employees must follow the Online Presence Policy when referencing work, projects, or company activities.
78.9. Email Signatures
78.9.1. All employees must use the standardised company email signature format.
78.9.2. Do not add personal quotes, images, or emojis.
78.10. Brand Compliance
78.10.1. Employees are responsible for following these guidelines in all communications.
78.10.2. Any new branding ideas, templates, or materials must be approved by management before use.
78.10.3. Consistency is key: every touchpoint with a client or stakeholder must reflect a unified brand identity.